SIX11 was founded mainly as a new, cool, Christian brand of clothing. The name of the range refers to Ephesians 6:11, which commands: ‘Put on the full armor of God [the armor of a heavy-armed soldier which God supplies], that you may be able successfully to stand up against [all] the strategies and the deceits of the devil.’
The logo represents the armour of God, and our motto states: ‘Put on the Full Armor’. Our reason for choosing for the armour of God is not only because it is appropriate for clothing, but also because it represents us who, as Christians, are in a state of war against the enemy. The time has come for Christians to stand up for what they believe in and to stand firmly against the enemy.
We deliberately chose a subtle logo because we do not wish to put off or alienate those who are not believers. On the contrary: the logo should open up opportunities for conversation and discussion. If someone were to ask us about its meaning, it affords us the opportunity to testify.